I have seen some bad products and informercials in my day. Can I just say, this is a class action lawsuit waiting to happen?
http://perfectfitbutton.com/
First of all it's like those pins you put on jackets and hats, that are just bound to stick you. Now you are supposed to hold back all this fat with this pin, to pin back a half an inch or so. Please, just man up and suck in your gut, it will be less painful.
I love the suggestion that you don't need to buy new clothes for your kids anymore when they outgrow them. Great mom, I get to pin my pants. Pretty sure a safety pin would be a little cheaper.
Good lord, I can come up with horrible products.